AI First Full Stack
Digital Marketing Program
Become a future-ready digital marketing expert with in-demand skills
Train with marketers from
2500+
Learners Placed
89%
Placement Rate
14.8 LPA
Highest CTC
8
Guaranteed Interviews
2,500+ Learners Got Hired
Vithun anand
Mohammed Aman Shams
Prabhudev Jinnur
Tanvi Pawar
Varsika Agarwal
What recruiters say about Our Learners
Our experience with MyCaptain learners has been very positive. The curriculum prepares candidates with relevant skills for Social Media and Performance Marketing roles.
Akhilesh Pandey
Talent Acquisition Manager,
MyCaptain learners stand out for their professional readiness, holistic learning, and ability to contribute from day one.
Aishwarya Sarath
Senior Manager,
MyCaptain made hiring so much easier and faster for us! Within just a day of sharing our requirements, we started receiving applicants for SEO roles.
Vishnupriya
HR Professional,
Built for people who want
to break into modern marketing
57%
of learnersThe Switcher
You’re in sales, ops, or finance, Googling “how to get into marketing” between meetings.
25%
of learnersThe Stuck Marketer
You have the title but not the salary. You're missing AI skills and full-stack range.
15%
of learnersThe Specialist
You're great at one channel. But every JD now says "full-stack preferred."
3%
of learnersThe Graduate
You just graduated. You need skills that make you employable not more theory.
The digital marketing industry is being rebuilt by AI
In 2026, AI did not replace marketers. It replaced the ones who ignored it.
The ones winning today run paid media, optimise conversion funnels, rank organic content, and scale creatives without a team
That is the full-stack marketer That is who this program builds
75%
Marketers have already adopted AI
Salesforce State of Marketing 2026
1.5M+
Digital marketing roles open in India by 2026
Why Tap
60%
of India’s ad market is now digital
PMAR 2026
15.3%
average CMO budget now goes to AI
Gartner CMO Spend Survey 2026
Companies want marketers who command AI
AI has not replaced digital marketers. It has replaced digital marketers who do not use AI. In this program, AI is woven into every skill you build.
AI-First Social Media & Influencer Marketer
₹4–8 LPA
+38% YoY
Plan platform strategy
Turn briefs into creator-style scripts
Produce short-form video variants
Read campaign signals independently
AI-First SEO Marketer
₹4.5–10 LPA
+38% YoY
Build and publish pages
Cluster keywords and create briefs
Optimise for SEO, AEO, and GEO
Run research-to-publish workflows
AI-First Performance Marketer
₹5–12 LPA
+38% YoY
Create ad hypotheses and UGC scripts
Build ad automation flows
Set up dashboards
Write AI-based ROAS narratives
Learn the AI workflows modern marketers are already expected to know
This is not theory. Every skill is connected to a real marketing workflow, content, ads, SEO, automation, analytics, and conversion.
Vibe-Coding Websites + AI-Based SEO, AEO & GEO
- Build fully functional WordPress websites
- Optimise for Google Search + AI Overviews
- Improve AEO & GEO discoverability
- Cut manual SEO workflows by 50%
TOOLS
OUTCOME
Build an SEO-optimised site in hours, not weeks
AI-Powered Content and Ad Creation
- Generate copy, creatives & videos in minutes
- Create UGC-style ads 10x faster
- Scale content production without extra headcount
- Test more variations, boost performance
TOOLS
OUTCOME
Produce 30 creatives in the time it takes to brief a designer
AI-Powered Marketing Workflows
- Automate lead capture & email sequences
- Sync CRM, ads & content automatically
- Connect tools with AI + triggers
- Scale operations without writing code
TOOLS
OUTCOME
Automate your lead-to-conversion pipeline without writing code
AI-Enhanced Marketing Automations
- Personalise email & WhatsApp communication at scale
- Nurture leads with smart automations
- Track what works & optimise endlessly
- Deliver 1:1 experiences, every time
TOOLS
OUTCOME
Run 1:1 communication at scale across email and WhatsApp
Vibe-Coding Websites + AI-Based SEO, AEO & GEO
- Build fully functional WordPress websites
- Optimise for Google Search + AI Overviews
- Improve AEO & GEO discoverability
- Cut manual SEO workflows by 50%
TOOLS
OUTCOME
Build an SEO-optimised site in hours, not weeks
AI-Powered Content and Ad Creation
- Generate copy, creatives & videos in minutes
- Create UGC-style ads 10x faster
- Scale content production without extra headcount
- Test more variations, boost performance
TOOLS
OUTCOME
Produce 30 creatives in the time it takes to brief a designer
AI-Powered Marketing Workflows
- Automate lead capture & email sequences
- Sync CRM, ads & content automatically
- Connect tools with AI + triggers
- Scale operations without writing code
TOOLS
OUTCOME
Automate your lead-to-conversion pipeline without writing code
AI-Enhanced Marketing Automations
- Personalise email & WhatsApp communication at scale
- Nurture leads with smart automations
- Track what works & optimise endlessly
- Deliver 1:1 experiences, every time
TOOLS
OUTCOME
Run 1:1 communication at scale across email and WhatsApp
The Practice floor
The closest things to the job before the job
Social Lab
Run real campaigns
before you run them for a living.
Hands-on live campaign experience, built into every cohort.
Ad Labs puts your cohort on live Meta and Google campaigns — real setup, real targeting, real optimisation. You graduate with documented campaign work you can screen-share in any interview.
Run Live Campaigns
Set up Meta and Google campaigns with real targeting, bidding, and creative decisions.
Optimise with Real Data
Work with live performance metrics and make the same calls a practising media buyer makes.
Portfolio-Ready Proof
Graduate with campaign screenshots, strategy docs, and results you actually produced.
The AI-First Digital Marketing Curriculum
7 Core Modules
20 Weeks
40+ Industry Tools
The Big Idea
Before you sell, you must understand why people buy. We decode the Bharat consumer and build unshakeable brand foundations.
You'll learn
- What makes a brand, and why consumers choose one over another
- Emotional vs rational buying — Maslow's hierarchy through an India lens
- STP framework — Segmentation, Targeting, Positioning
- Brand guidelines — logo, tone, colour, and campaign consistency
- Competitor teardowns — ad audits, pricing analysis, messaging gaps
- AIDA and AARRR funnel frameworks
- Customer journey mapping from awareness to advocacy
In-Class Experience
- Decode buying triggers for a real brand
- Write a brand positioning statement and brand story
- Audit a brand's Instagram for consistency
- Run a live competitor teardown
Skills You'll Gain
AI Powered Tools
The Big Idea
Stop guessing what to post. Learn to plan content with data and produce it with AI. This module covers everything from Instagram Reels to YouTube strategy to AI video generation.
You'll learn
- TOFU–MOFU–BOFU content framework and content flywheel model
- Instagram algorithm, Reels creation, and engagement loops
- Copywriting for captions, ads, and email — AIDA, PAS, CTAs
- AI tools for copy, design, and video production
- Short-form content strategy — hooks, pacing, scheduling
- YouTube channel management — retention, SEO, thumbnails, analytics
- Instagram growth metrics — reach, saves, shares, profile visits
In-Class Experience
- Build a 30-day content calendar
- Create a 60-second AI-generated product video
- Script 3 Reels with hooks using AI tools
- Analyse 3 brand accounts and present findings
Skills You'll Gain
AI Powered Tools
The Big Idea
Influencer marketing is not about follower counts. It is about ROI. Learn to find the right creators, negotiate deals, run campaigns, and measure real business impact.
You'll learn
- Micro, macro, and nano influencer strategy
- Spotting fake followers and engagement fraud
- Writing briefs, contracts, and legal frameworks
- KPIs, attribution models, and ROI benchmarks
- Creator ads and performance integration
- Budget negotiation — rates, exclusivity, deliverables, timelines
- AI-generated UGC-style ad concepts
In-Class Experience
- Map influencers for a niche campaign
- Build a campaign blueprint with KPIs
- Live negotiation role-play — student vs mock influencer
- Create UGC ad concepts using AI tools
Skills You'll Gain
AI Powered Tools
The Big Idea
Build owned assets that generate leads while you sleep. This module covers technical SEO, next-generation AI search, GEO, email automation, and no-code workflow building.
You'll learn
- How search engines crawl, index, and rank content
- On-page SEO — title tags, meta, H1, internal linking, keyword placement
- Technical SEO — robots.txt, sitemap, canonical tags, Core Web Vitals
- Keyword research — seed keywords, long-tail, intent mapping, topic clusters
- Off-page SEO — backlinks, digital PR, outreach strategy
- Local SEO and Google Business Profile setup
- AI-era SEO — Google SGE, AI Overviews, zero-click searches
- GEO — optimising for Perplexity, Bing Copilot, and ChatGPT answers
- E-E-A-T, schema markup, and Featured Snippet optimisation
- WordPress setup with SEO plugins
- Email automation — welcome series, cart abandonment, re-engagement
- WhatsApp and MoEngage journey builder
- Zapier and n8n workflow automation
- Building and deploying AI agents for lead scoring and content
In-Class Experience
- Set up a WordPress site with technical SEO stack
- Keyword research and clustering exercise
- Build a backlink outreach tracker for 10 target sites
- Audit a real brand's Google Business Profile
- Side-by-side query test across Google, ChatGPT, and Perplexity
- Rewrite a brand page for GEO quotability
- Map a 3-step cart abandonment flow
- Build a post-purchase WhatsApp flow
- Set up a basic AI lead-response agent
Skills You'll Gain
AI Powered Tools
The Big Idea
Turn ₹1 into ₹5. Learn the math and strategy behind paid media — from campaign setup to creative testing to budget scaling across Meta and Google.
You'll learn
- Meta Ads ecosystem — campaign structure, objectives, audiences
- Core, Custom, and Lookalike audience targeting
- CBO vs ABO — when to use each
- Ad formats — image, carousel, video, Reels
- Hook–Story–CTA creative framework
- Meta Pixel setup and Standard Events tracking
- Google Ads — Search, Display, Shopping, PMax, Video
- Keyword match types, SKAGs, negative keywords
- Ad copywriting — headlines, descriptions, extensions
- Bidding strategies — Target CPA, ROAS, Maximise Conversions
- A/B testing and Quality Score optimisation
- Retargeting — warm audiences, ad sequencing, UGC strategy
- CRO — landing page psychology, heatmaps, friction reduction
- MIS dashboard building — ROAS, CAC, CTR, CPA tracking
- GA4 setup — sessions, events, conversions, custom reports
- Conversion tracking — GA4 + Google Ads linking, attribution models
In-Class Experience
- Set up a live test campaign on a demo Meta account
- Build a full media plan for a mock client
- GA4 walkthrough on a demo account
- Set up conversion tracking on a demo store
- Build a weekly MIS dashboard using mock campaign data
- Review a live landing page using Clarity data
- Map a 3-step retargeting flow for a warm audience
Skills You'll Gain
AI Powered Tools
The Big Idea
Sell where the customer is. Learn to launch and grow a product across your own store, Amazon, Flipkart, and quick commerce platforms — and retain customers after the first purchase.
You'll learn
- D2C funnels, trust signals, and brand.com strategy
- Shopify setup — product pages, collections, SEO essentials
- Amazon Seller Central — listing creation, A+ content, Sponsored Ads
- Programmatic SEO for D2C — scaling content like major e-commerce brands
- Flipkart Ads — Sponsored Products, Headline Ads, TACoS strategy
- Multi-marketplace strategy — avoiding cannibalisation, platform prioritisation
- Quick commerce — Blinkit, Zepto, Instamart — platform mechanics and sponsored ads
- Post-purchase retention — SMS, email, WhatsApp journeys
- CAC, LTV, AOV, MER, ROAS — the D2C metrics that matter
- GA4 and Shopify analytics — traffic to conversion to revenue
In-Class Experience
- Build a mock Shopify product page
- Create a mock Amazon product listing with A+ content logic
- Set up a mock Flipkart Sponsored Product campaign
- Build a post-purchase retention flow for a mock D2C brand
Skills You'll Gain
AI Powered Tools
The Big Idea
Data without a story is just numbers. Learn to build live dashboards, interpret campaign performance, and present insights that move decision-makers to act.
You'll learn
- KPI frameworks across Performance, SEO, Social, and D2C
- Pivot tables, data manipulation, and trend identification
- Looker Studio — live dashboards and connected data sources
- AI-powered data summaries and insight narratives
- Storytelling with data — from raw metrics to decision-ready slides
- Deck structure for client and leadership presentations
- Quarterly Business Review format and slide design principles
In-Class Experience
- KPI mapping exercise across all channels
- Analysis task using pivot tables and Looker Studio
- Build a final insight report using AI interpretation
- Design and present a final strategy deck
Skills You'll Gain
AI Powered Tools
Simulations that get you hired
7 portfolio projects that turn every module into interview-ready proof of work
Zero-to-One:
The Brand Genesis
The Viral & Vertical Stack:
Content Domination
The Influencer 10X
Campaign Simulator
The Growth Autopilot
Engine: Web + Tech
The Ad War Room:
Full-Funnel Media Buying
The Omnichannel Storefront:
D2C Launchpad
The CMO Boardroom Pitch:
Data Storytelling
Zero-to-One: The Brand Genesis
You are the Head of Strategy launching a challenger brand in India. Build the strategic DNA that separates your brand from the noise.
Deliverables:
- Tier 1 vs Bharat persona decoder
- SWOT & competitor war map
- Brand Positioning Statement
- Customer Journey Map
Zero-to-One: The Brand Genesis
You are the Head of Strategy launching a challenger brand in India. Build the strategic DNA that separates your brand from the noise.
Deliverables:
- Tier 1 vs Bharat persona decoder
- SWOT & competitor war map
- Brand Positioning Statement
- Customer Journey Map
We taught the skills. They did the rest
Watch real learners share how they landed digital marketing roles and accelerated their careers
Trained by working marketers who teach from live campaigns, not slides
Shashank Shekhar
Syed Umer Farooq
Jushey Chugh
Mohit Trivedi
Priyanshu Nag
Ashi Goyal
Shashank Shekhar
Lead – Content & Community, The InMobi Group
Placed At:
Experience Snapshot: 9+ Years Experience
Shashank blends startup thinking, organic growth, and community-led marketing into a highly practical learning experience for students. From building his own brand to driving content growth for platforms like Masai and Scaler, he teaches how modern brands scale through storytelling, creator partnerships, and audience engagement. Students learn how to think beyond campaigns and build marketing systems that create long-term impact.
Master 25+ Tools
Modern Digital Marketers Use
ChatGPT
Perplexity
Copy.ai
QuillBot
Sider
Grammarly
HeyGen
ElevenLabs
Pictory
Youtube
Buffer
SocialBlade
TubeBuddy
VidLQ
Meta Business Suite
Ad Library
Google Search Console
Screaming Frog
WordPress
SEMrush
Ubersuggest
Google My Business
SparkToro
ElevenLabs
Pictory
Google Ads
Facebook Pixel
The Trade Desk
Xandr
Shopify
Amazon Seller Central
HeyGen
ElevenLabs
Pictory
Google Analytics
GA4
Google Tag Manager
Clarity
Fueler
Grammarly
HeyGen
ElevenLabs
Pictory
Google Forms
MoEngage
HubSpot
Brevo
Gupshup
Grammarly
HeyGen
ElevenLabs
Pictory
A weekly learning system that keeps you moving
Live classes, QnA hours, mentor access, and program support are built into the week so learners are never left waiting.
1,300+ hiring partners. One cohort at a time
Our secret sauce to consistent
placement success
Placement is not treated like the last step. It is built into the program from the beginning, through portfolio work, interview practice, job access, and recruiter-ready proof.
Practice
AI-Powered Interview Gym
Analyses eye contact, body posture, head position, and screen presence in real time.
Improve
Personalised 1:1 Mock Interviews
Analyses eye contact, body posture, head position, and screen presence in real time.
Apply
MyCaptain Job Portal
90+ live Digital Marketing job postings every month, AI-matched to your profile.
10+ digital marketing certifications to support your CV
NSDC
Under the Government of India's Ministry of Skill Development and Entrepreneurship. This certification is industry-recognised and improves employment credibility.
MESC
Backed by NSDC and FICCI, MESC ensures vocational training aligned with industry standards and creates opportunities for hands-on learning.
Click a certification to preview
What it actually feels like to
learn at MyCaptain
A year ago, I was teaching Computer Science. Today, I work in digital marketing. MyCaptain helped me make the switch with structure, projects, and the confidence to interview.
Aman Shams
Digital Marketer, Internshala
The program gave me a clear system to upgrade my marketing skills and apply them in real work situations.
Tanvi Pawar
Marketing Associate, Fluid AI
I came from a video editing background. The projects helped me understand how content, campaigns, and marketing strategy work together.
Vithun Anand
Social Media Executive, Emversity
Social lab and projects helped me a lot. I learned content and campaigns properly. Felt confident and got placed.
Mahmad Aseef
Digital Marketing Executive, Smart Food Safe
We worked on real brand campaigns. I learned content and strategy properly. This helped me become job ready and get hired.
Varsika Agarwal
Social Media Manager, Skinsoul
Learned SEO and ads with real work. Mentors helped a lot. I cracked three offers in one month after course.
Mohammed Aman Shams
SEO Executive, SimplyHired
Portfolio helped me most. I had real campaigns to show. This made interviews easy and helped me get hired.
Mahmad Aseef
Digital Marketing Executive, SmartFoodSafe
One program. Two tracks. Choose the one
that matches your ambition
Most PreferredAIFSDM (With Interview Guarantee)
₹1,19,000
or ₹9,917/month for 12 months
What you get
• 6 months of structured learning
• 40+ doubt solving classes
• 1:1 Captain access for project feedback
• 10+ global certifications
• AI based interview gym
• 7 advanced industry projects
• Soft skill + interview preparation
• Dedicated programme manager
• Exclusive access to job portal
Plus, you’ll get benefits like
Most PreferredAIFSDM (With Interview Guarantee)
₹1,19,000
or ₹9,917/month for 12 months
What you get
• 6 months of structured learning
• 40+ doubt solving classes
• 1:1 Captain access for project feedback
• 10+ global certifications
• AI based interview gym
• 7 advanced industry projects
• Soft skill + interview preparation
• Dedicated programme manager
• Exclusive access to job portal
Plus, you’ll get benefits like
AIFSDM (Placement Assistance)
₹89,999
or ₹7,500/month for 12 months
What you get
• 6 months of structured learning
• 40+ doubt solving classes
• 1:1 Captain access for project feedback
• 10+ global certifications
• AI based interview gym
• 7 advanced industry projects
• Soft skill + interview preparation
• Dedicated programme manager
• Exclusive access to job portal
What you miss out on
Not sure which track fits you?
Still have questions?
We've got answers.
This program is built for graduates, career switchers, early marketers, and specialists who want to become full-stack digital marketers with AI-first skills.
No. The program starts with fundamentals and moves into advanced workflows across content, SEO, paid ads, automation, analytics, and D2C.
Yes. AI is woven into the curriculum across content creation, SEO, automation, performance marketing, analytics, and campaign planning.
Yes. You will build 7 portfolio simulations designed to show recruiters what you can actually do.
The Job Assurance track includes up to 8 guaranteed interviews, subject to eligibility and completion criteria.
You will receive NSDC/MESC certification along with platform certifications from tools and platforms covered in the program.
Yes. EMI options are available. The Job Assurance track starts at ₹10,833/month for 12 months and the Specialist track starts at ₹7,500/month for 12 months.
The next cohort is the June 2026 batch, capped at 60 seats.
MyCaptain provides beginner to advanced Live & Online Cohort based courses in the fields of Business, Content, Design and Product. We help early professionals, young graduates and college students acquire skills and get jobs in New-age and aspirational careers.
MyCaptain provides beginner to advanced Live & Online Cohort based courses in the fields of Business, Content, Design and Product. We help early professionals, young graduates and college students acquire skills and get jobs in New-age and aspirational careers.